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CONVENTION RECAP: Print and Digital Do Mix!

PrintDigitalMix3

Panelists (from left) AnnMarie Morris, sales director for January Spring; John Galer, owner and publisher of Hillsboro Journal Inc.; Jason Hegna, vice president of sales and revenue for Shaw Media; and James Bengfort, associate publisher for Illinois Times in Springfield, talk during the session "Print and Digital Do Mix!" during the Illinois Press Association/Foundation Convention on Thursday, Aug. 11, at the President Abraham Lincoln Hotel in Springfield. (Photo by Erin Henkel for Illinois Press Association)

 

By ERIN HENKEL
For Illinois Press Association

SPRINGFIELD – John Galer’s message during the first session of the first in-person Illinois Press Association/Foundation convention since 2019 was straightforward.

“If you don’t have something digital, you’re not going to have an audience in the long run,” said Galer, owner and publisher of Hillsboro Journal Inc.

Galer was a panel member during the “Print and Digital Do Mix!” discussion on Thursday, Aug. 11, at the President Abraham Lincoln Hotel. Also on the panel were AnnMarie Morris, sales director for January Spring, Jason Hegna, vice president of sales and revenue for Shaw Media, and James Bengfort, associate publisher for Illinois Times in Springfield.

The fireside chat style panel, as described by Morris, emphasized the importance of combining digital with traditional print products.

Offering digital content with print content not only increases the total buy but benefits the client with more audience engagement and market penetration.

“I use the McDonald’s philosophy,” Bengfort said. “If McDonald’s thought that they could make more money just selling burgers they would just sell burgers, but they do sell their combo meals, which is what our goal is to do, …to increase that total buy as long as it’s doing a good job for the client because we want them to be benefited.”

There has been some push back in the industry from people who feel that print advertising is a safer, more profitable option as opposed to digital advertising. Bengfort argues that in the long -term, bundles and combo packages offer more revenue and broader service to the client.

“There are some clients that we can’t deliver the audience based on our pages so we do outsource or look for other things that will do what that client needs to reach that specific audience,” Bengfort said.

Galer created a successful combo that combined print and digital advertising that appealed to clients such as health care agencies that serve the community. Galer’s focus is on community journalism and has found that the combo packages serve his clients well.

“The promo that I started early on with the quarter-page and the banner has been very successful for the right customer,” Galer said.

One popular digital tool being used to reach specific audiences are newsletters that can be tailored to fit a certain demographic that advertisers are trying to reach.

“Newsletters have become really big for us,” Hegna said. “We’ve been really segmenting out—we have morning update newsletters, we have breaking news newsletters, we have town specific newsletters. I think our email list has gotten over half a million [subscribers].”

Newsletters provide data analytics that represent quantitative proof of which audiences are being reached and how many engagements are occurring with the advertiser’s message.

“Our newsletter, like Jason said, is the most engaged because the reporting,” Bengfort said. “I can send a report back to the clients saying ‘122 people just clicked on your banner ad when they clicked on this story,’ so its quantifiable proof.”

A simple open of a newsletter is no longer a valuable measure of audience engagement after Apple made a change to its email platform in January. The change is meant to enhance privacy protections for Apple users but has made it more difficult to analyze email campaign effectiveness.

“In January of this year, Apple made a change on their email platform which is essentially showing that every email being sent to and opened on an Apple device is an open whether or not they are opening it, so open rates are no longer the measure that we are looking for and are no longer relevant,” Morris said.

Contests and promotions are also a popular option being used to reach a wide array of markets because audiences find them entertaining.

“We have a miniature butter cow contest sponsored by Prairie Farms Dairy because in 2020 there wasn’t a [State] fair, …so we created this sponsorship contest through Second Street where people uploaded a picture of their creation, it was free to enter and we gave $500 cash prizes away and they were on display for the State Fair but we had opt-in questions for Prairie Farms and had around 600 opt-ins,” Bengfort said.

Another point that was emphasized during the panel discussion is passion and teamwork for a successful campaign

“You can only sell what you believe in. …We started having these all-staff meetings where we were bringing all the reps together and the team together. It really made them feel like they were part of a much larger team,” Hegna said.

Attendees continued the conversation on combining print and digital during power sessions that followed. The round table offered a way to brainstorm ideas with people across a wide range of markets.

PrintDigitalMix2

John Galer talked about a successful combination of print and digital advertising that appealed to clients such as health care agencies that serve the community. "The promo that I started early on with the quarter-page and the banner ahs been very successful for the right customer," said Galer, whose flagship paper, The Journal-News in Hillsboro, focuses on community journalism. (Photos by Erin Henkel for Illinois Press Association)

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Press Releases

FOR IMMEDIATE RELEASE: July 11, 2024

Contact Information:
Craig Baumberger
craigbaumberger@yahoo.com
 

Fly with the 'Sky Soldiers'
 

Coming Aug. 24, from 9 a.m. to 4 p.m., the Army Aviation Heritage Foundation in Creve Couer, Missouri, will bring its Bell UH-1 “Huey” and AH-1 “Cobra” helicopters to the Greenville, Illinois, Airport Airstravaganza. The public will be able to purchase rides on each of these historic warbirds. This will be a unique opportunity for people to get a close look at two of the most important aircraft utilized by the US Army during the Vietnam War and in the years following. Vietnam veterans will be able to recall their experiences when they flew, rode in, worked on, or were supported in combat by these warbirds.

The Army Aviation Heritage Foundation is a 501(c)(3) organization dedicated to finding, restoring, and flying Army aviation aircraft from the Vietnam era up until the 1990’s. Its vision statement:

"Empowering the past to inspire the future, the Army Aviation Heritage Foundation and Flying Museum envisions a world where the courageous legacy of Army Aviation pioneers lives on, igniting the spirit of innovation, service, and excellence in generations to come. Through dynamic preservation, immersive educational experiences, and community engagement, we honor the bravery and sacrifice of those who charted the skies before us, while fostering a deep appreciation for the evolution of flight, military service, and the critical role each has played in shaping history. Guided by our commitment to preserving heritage, educating minds, and inspiring hearts, we aim to be a beacon of excellence, enriching lives, and building a bright and patriotic future for our nation."

There are three chapters nationally with the local chapter based at Creve Couer Airport in Creve Couer, Missouri. They welcome visitors at their hangar on Thursdays and Saturdays. Membership is open to the public and not limited to veterans or pilots. 
 
The UH-1 was first developed by Bell Helicopter in the 1950s to fill the need for a utility helicopter for the US Army. They were manufactured in large numbers starting in the early ‘60s and played a major role in enhancing the mobility of infantry in Vietnam. Seven thousand saw action in Vietnam with an estimated three thousand destroyed. They continued to serve the Army well into the 1980s anywhere troops might be deployed. They were replaced by the Sikorsky UH-60 Blackhawk.

Bell also developed the AH-1 Cobra. It was designed as an armed escort for the UH-1 transporting troops in Vietnam. It was developed around 1965 and entered service in 1967. It played an important role in protecting the lightly armed and armored UH-1s as they delivered troops, supplies and especially performed their famous Medevac role in Vietnam. The Cobra could respond quickly to suppress ground fire from the enemy. The Cobra had various armaments, most common being pod mounted rockets and nose mounted mini gun. Over a thousand were manufactured for the US Army. Three hundred were lost in combat. It was replaced by the AH-64 Apache.

      

Ticket prices
Huey $125
Cobra $800
To purchase advance tickets: Go to “armyav.org
For “Airstravaganza” information, call or text 618-322-3532
For questions about the Army Aviation Heritage Foundation:
Gateway (MO) – Army Aviation Heritage Foundation or call 636-362-4839
“Airstravaganza” is hosted by: EAA Chapter 1382/Greenville Pilots Association


 

FOR IMMEDIATE RELEASE: July 1, 2024

Contact Information:
Alison Maley, government & public relations director
(217) 299-3122
alison@ilprincipals.org

Illinois Principals Association names new executive board and board members
 

SPRINGFIELD, Illinois – The Illinois Principals Association, which serves more than 6,500 educational leaders throughout the state of Illinois, announces the following school leaders to serve as the Executive Board for the IPA, effective July 1, 2024. 

President – Cris Edwards, Richland County Elementary School, Olney 
Immediate Past-President – Dr. Paul Kelly, Elk Grove High School, Elk Grove Village   
President-Elect – Dr. Angie Codron, Normal West High School, Normal 
Treasurer – Shaun Grant, South Elementary School, Chillicothe  
Secretary – Dr. Courtney DeMent, Downers Grove North High School, Downers Grove  

Other new board members include: 

– Diversity & Equity Chairperson – Sonia Ruiz, Jane Addams Middle School, Bolingbrook 
– Dr. Jennifer McCoy, principal of Lexington High School, Lexington, as state director for the Corn Belt Region 
– Dr. Rebecca Gabrenya, principal of Marquardt Middle School, Glendale Heights, as state director for the DuPage Region 
– Mandy Hughes, principal of Glenbrook North High School, Northbrook, as state director for the North Cook Region 
– Doug Owens, principal of Tri-City Elementary School, Carterville, as state director for the Shawnee Region 
– Heather Baker, assistant principal of Northview Elementary School, Peru, as state director for the Starved Rock Region 
– Nick Stoneking, assistant principal of Edison School, Macomb, as state director for the Western Region 

For information about other board members and IPA regions, please visit www.ilprincipals.org/board and www.ilprincipals.org/regions.  

The Illinois Principals Association mission is to develop, support, and advocate for innovative educational leaders. For more information about the IPA, please visit www.ilprincipals.org

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FOR IMMEDIATE RELEASE: June 24, 2024

Contact Information:
Purple Wave Auction
Ph: (866)-608-9283
marketing@purplewave.com
www.purplewave.com
 

Purple Wave Auction announces new territory sales manager

Greg Ditch to serve Purple Wave as a territory sales manager in Northern Illinois
 

MANHATTAN, KANSAS (June 24, 2024) - Purple Wave Auction is pleased to announce that Greg Ditch has joined the company as a territory sales manager. Purple Wave Auction is a leader in online, no-reserve equipment auctions, serving the agriculture, construction, government, and fleet industries. The company provides opportunities for customers to buy and sell equipment with confidence.

In his role as territory sales manager, Greg will facilitate relationships with new sellers while also connecting with current sellers in his market. He will work closely with the sellers to evaluate their assets, help them through the auction process from start to finish, and share equipment with potential bidders.

Prior to Purple Wave, Greg worked for Purple Wave’s strategic partner, Copart, where he was the assistant general manager at its Chicago North yard. He brings more than 20 years of experience in the automotive and power sports industries, having held various roles, including owner, sales manager, and finance manager.

"I would like my customers to know they are more than customers; they are friends and can count on me to help them achieve their goals. Don't be afraid to call, email, or text. I am here to help solve problems and create opportunities", says Greg.

Greg Ditch
281-221-0996
greg.ditch@purplewave.com

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ABOUT PURPLE WAVE AUCTION
Purple Wave Auction was founded in 2000 and has become a leader in online equipment auctions. The company provides the easiest, most straightforward way to buy and sell equipment in the marketplace. Purple Wave is committed to the core values of trust, team, care, and passion and delivers those values throughout all offered services to bidders, buyers, and sellers.


 

 

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