Click Here for details.
Panelists (from left) AnnMarie Morris, sales director for January Spring; John Galer, owner and publisher of Hillsboro Journal Inc.; Jason Hegna, vice president of sales and revenue for Shaw Media; and James Bengfort, associate publisher for Illinois Times in Springfield, talk during the session "Print and Digital Do Mix!" during the Illinois Press Association/Foundation Convention on Thursday, Aug. 11, at the President Abraham Lincoln Hotel in Springfield. (Photo by Erin Henkel for Illinois Press Association)
By ERIN HENKEL
For Illinois Press Association
SPRINGFIELD – John Galer’s message during the first session of the first in-person Illinois Press Association/Foundation convention since 2019 was straightforward.
“If you don’t have something digital, you’re not going to have an audience in the long run,” said Galer, owner and publisher of Hillsboro Journal Inc.
Galer was a panel member during the “Print and Digital Do Mix!” discussion on Thursday, Aug. 11, at the President Abraham Lincoln Hotel. Also on the panel were AnnMarie Morris, sales director for January Spring, Jason Hegna, vice president of sales and revenue for Shaw Media, and James Bengfort, associate publisher for Illinois Times in Springfield.
The fireside chat style panel, as described by Morris, emphasized the importance of combining digital with traditional print products.
Offering digital content with print content not only increases the total buy but benefits the client with more audience engagement and market penetration.
“I use the McDonald’s philosophy,” Bengfort said. “If McDonald’s thought that they could make more money just selling burgers they would just sell burgers, but they do sell their combo meals, which is what our goal is to do, …to increase that total buy as long as it’s doing a good job for the client because we want them to be benefited.”
There has been some push back in the industry from people who feel that print advertising is a safer, more profitable option as opposed to digital advertising. Bengfort argues that in the long -term, bundles and combo packages offer more revenue and broader service to the client.
“There are some clients that we can’t deliver the audience based on our pages so we do outsource or look for other things that will do what that client needs to reach that specific audience,” Bengfort said.
Galer created a successful combo that combined print and digital advertising that appealed to clients such as health care agencies that serve the community. Galer’s focus is on community journalism and has found that the combo packages serve his clients well.
“The promo that I started early on with the quarter-page and the banner has been very successful for the right customer,” Galer said.
One popular digital tool being used to reach specific audiences are newsletters that can be tailored to fit a certain demographic that advertisers are trying to reach.
“Newsletters have become really big for us,” Hegna said. “We’ve been really segmenting out—we have morning update newsletters, we have breaking news newsletters, we have town specific newsletters. I think our email list has gotten over half a million [subscribers].”
Newsletters provide data analytics that represent quantitative proof of which audiences are being reached and how many engagements are occurring with the advertiser’s message.
“Our newsletter, like Jason said, is the most engaged because the reporting,” Bengfort said. “I can send a report back to the clients saying ‘122 people just clicked on your banner ad when they clicked on this story,’ so its quantifiable proof.”
A simple open of a newsletter is no longer a valuable measure of audience engagement after Apple made a change to its email platform in January. The change is meant to enhance privacy protections for Apple users but has made it more difficult to analyze email campaign effectiveness.
“In January of this year, Apple made a change on their email platform which is essentially showing that every email being sent to and opened on an Apple device is an open whether or not they are opening it, so open rates are no longer the measure that we are looking for and are no longer relevant,” Morris said.
Contests and promotions are also a popular option being used to reach a wide array of markets because audiences find them entertaining.
“We have a miniature butter cow contest sponsored by Prairie Farms Dairy because in 2020 there wasn’t a [State] fair, …so we created this sponsorship contest through Second Street where people uploaded a picture of their creation, it was free to enter and we gave $500 cash prizes away and they were on display for the State Fair but we had opt-in questions for Prairie Farms and had around 600 opt-ins,” Bengfort said.
Another point that was emphasized during the panel discussion is passion and teamwork for a successful campaign
“You can only sell what you believe in. …We started having these all-staff meetings where we were bringing all the reps together and the team together. It really made them feel like they were part of a much larger team,” Hegna said.
Attendees continued the conversation on combining print and digital during power sessions that followed. The round table offered a way to brainstorm ideas with people across a wide range of markets.
John Galer talked about a successful combination of print and digital advertising that appealed to clients such as health care agencies that serve the community. "The promo that I started early on with the quarter-page and the banner ahs been very successful for the right customer," said Galer, whose flagship paper, The Journal-News in Hillsboro, focuses on community journalism. (Photos by Erin Henkel for Illinois Press Association)
View all Illinois public notices 24 hours a day - publicnoticeillinois.com
+ Contact Us
+ Job Bank
+ Advertising Toolbox
+ Upload Pages
+Regular Member Newspapers
Subscribe to RSS headline updates from: Powered by FeedBurner
FOR IMMEDIATE RELEASE: Sep. 12, 2023
Laura L. Scarry
(630) 690-2800 ext. 102
Village of Crestwood agrees to pay $1.8 million
to five former police officers
The Village of Crestwood Board of Trustees at its Thursday board meeting approved a $1.8 million settlement in a civil rights lawsuit filed by five former Village of Crestwood police officers against the village, former mayor, the chief of police and several other high-ranking village police officials.
Former part-time officers Don Preston, Joseph Cortesi, Gilbert Hueramo III and Eric Chmura; and full-time officer Robert Hoselton, filed a federal lawsuit alleging they were fired or not reappointed, forced to resign, or brought up on disciplinary charges within days of each other in October 2019 because of their efforts to unionize the village’s police officers. They filed suit against the village Chief of Police David Weigand, Deputy Chief David Alexander, Lt. Rich Wyman, Lt. Chris Spencer, Sgt. Michael Coutre, former Village of Crestwood Mayor Lou Presta, the Village Board of Fire and Police Commissioners, and current or former Commissioners Rob Lyons, Frank Caldario, Joseph Zangara and James Fowler.
In 2019 members of the village’s police department sought to unionize the part-time and full-time officers. On Aug. 1, 2019, the Illinois Labor Relations Board certified the Illinois Council of Police (ICOPS) as the exclusive bargaining unit for the part-time officers.
The lawsuit alleges the village and the other defendants engaged in a campaign of intimidation, threats and coercion against Preston, Cortesi, Hueramo, Chmura, Hoselton, and other village police officers in an effort to “bust” the union and intimidate officers who supported the union. Three months after the union was certified, Preston, Cortesi, Hueramo and Chmura were either terminated, forced to resign or not re-appointed, and Hoselton was brought up on disciplinary charges and later terminated by the Village’s Board of Fire and Police Commissioners.
The lawsuit, Don Preston et al. v. David Weigand et al., Case No. 20-CV-4272, was filed in the United States District Court, Northern District of Illinois. At the time of settlement, no trial date had been scheduled. Preston, Cortesi, Hueramo, Chmura and Hoselton were represented by Laura L. Scarry of DeAno & Scarry, LLC, Chicago, Illinois.
FOR IMMEDIATE RELEASE: Aug. 31, 2023
Claire Craig Evans, author
Peoria author releases new humorous travel memoir
Evans' debut book explores the comic side of moving to the UK
PEORIA — Claire Craig Evans, a former journalist and lawyer turned virtual presenter on UK culture, food, and history for libraries nationwide, will be launching High Tea and the Low Down: An American’s Unfiltered Life in the UK on Thursday, Aug. 31, 2023.
Evans’ book chronicles the story of how she meets her English husband in Peoria, Illinois, and their move to the UK. She anticipates “a green and pleasant adventure” on an “enchanted island where somewhat mysterious women with dewy complexions made jam in thatched cottages.” But moving transatlantic proved easy compared to the unexpected yet amusing culture clash that awaited her.
“Now that we don’t have new episodes of 'Ted Lasso' to look forward to, someone has to fill the void of laughable Americans confused by British culture,” Evans says. “I wrote the book I wanted to read on my first flight to Heathrow.”
A lively transcontinental adventure teeming with clever humor and cross-cultural insights… Evans’ prose is breezy, lighthearted, and affably chatty, which elevates her account of her British adventures above the typical cross-cultural narrative. Her generous personal anecdotes will bring joy and solidarity to readers who have experienced the same bewilderment after relocating to a new country. The narrative includes amusing stories of losing her luggage on her way to meet Ben’s parents; passing the infamous 24-question “Life in the UK” immigration exam; navigating the language barrier (despite speaking English); and surviving a hilarious UK driving test. – Kirkus Reviews
"[A] hilarious and heartwarming read." – Midwest Book Review
"High Tea and the Low Down" will be available in ebook and paperback formats from Amazon, Barnes & Noble, and most other online print and ebook retailers. During its presale, it has been ranked the #1 New Release in England Travel on Amazon and is currently the #1 selling Great Britain Travel paperback carried by its distributor, IngramSpark. It is also available for order from independent bookstores. The audiobook will be available on Sept. 5, 2023.
For more information on Claire:
Since starting her speaking business five years ago, Claire Craig Evans has given more than 300 presentations inspired by her life in the UK to libraries and civic groups throughout the United States, Canada, and the UK. She grew up in Springfield, Illinois, and has also lived in Normal and Urbana. Aside from her UK years, she’s spent a majority of the past 20 years in Peoria. Visit www.teawithclaire.com for more details.
FOR IMMEDIATE RELEASE: August 14, 2023
Illinois Pharmacists Association
National Community Pharmacists Association
IPhA, NCPA Cheer Illinois law reining in PBM retaliation
HB3631 protects freedom of speech and promotes transparency into PBM business practices
SPRINGFIELD – The Illinois Pharmacists Association and the National Community Pharmacists Association are applauding a new law in Illinois that prohibits retaliation by pharmacy benefit managers against pharmacists and pharmacies for disclosing information to courts, hearings, legislative commissions, law enforcement or other government agencies if there is reasonable cause to believe the disclosed information is evidence of violation of a state or federal law, rule, or regulation. HB3631, which was led by Rep. Hoan Huynh (D) and Sen. Mike Simmons (D), was signed into law by Gov. JB Pritzker (D) on Aug. 4, 2023. It has an effective date of July 1, 2023.
The top three PBMs control 80 percent of the market, and decide what medicines patients can take, where they must get them, and how much they pay. In recent years, they have leveraged their market power to implement abusive policies and practices that pad their profits at the expense of patients and pharmacies. Pharmacists who speak out oftentimes experience retaliation measures from PBMs that can include an exponential increase in audits, refusal to access future contracts and removal from preferred provider networks, among other punishments.
“PBMs for too long have been weaponizing contracting and auditing tactics to essentially force pharmacists into silence,” says Garth Reynolds, RPh, executive director of IPhA. “There’s more work to do to truly rein in these middlemen, but with HB3631, we can more freely share with government representatives how PBM policies harm pharmacy practice and our patients. IPhA is grateful to Rep. Huynh and Sen. Simmons for their leadership and support, and to Gov. Pritzker for signing this important bill into law.”
“For a marketplace to be free and healthy, there must be competition and transparency. PBMinsurers are fighting against both, even as policymakers at all levels of government look to crack down on business practices that stifle patient choice and disadvantage independent pharmacies,” says Joel Kurzman, director of state government affairs at NCPA. “This legislation is a great step forward in Illinois. Further PBM reforms and aggressive enforcement of policies like this one will be crucial if patients and taxpayers are to see the difference.”
The Illinois Pharmacists Association is dedicated to enhancing the professional competency of pharmacists, advancing the standards of pharmacy practice, improving pharmacists’ effectiveness in assuring rational drug use in society, and leading in the resolution of public policy issues affecting pharmacists. IPhA was founded in 1880. To learn more, visit ipha.org |@ILPharmacists.
Founded in 1898, the National Community Pharmacists Association is the voice for the community pharmacist, representing over 19,400 pharmacies that employ nearly 240,000 individuals nationwide. Community pharmacies are rooted in the communities where they are located and are among America's most accessible health care providers. To learn more, visit www.ncpa.org.
FOR IMMEDIATE RELEASE: August 14, 2023
MedGenyx enhances pharmacists' role as medication experts
URBANA - MedGenyx, a leading provider of pharmacogenomic test interpretation in Illinois, announces the launch of its services. MedGenyx pharmacists provide comprehensive medication review services and pharmacogenomic (PGx) test analysis. PGx tests help determine the safest and most effective medications based on a person’s DNA.
MedGenyx can facilitate these services in a variety of settings, including implementing PGx testing programs for prescribers, long term care facilities, and direct-to-consumer PGx testing for the individual client seeking answers to their medication concerns.
MedGenyx can cater to the needs of busy prescribing health care professionals that want to implement PGx testing to enhance their clinical decision-making processes. Pharmacists, certified in pharmacogenomics, walk patients through the testing process, from education, to a simple buccal swab, to making medication recommendations, to follow-up consultations.
The launch of MedGenyx comes at a crucial time when the demand for reliable medical information has never been greater. With the rapid development of medical treatments and technologies, the need for accessible and trustworthy medical resources has become even more critical. Pharmacists, as medication experts, are poised to step into this space and collaborate with prescribers to offer the latest in PGx capabilities.
"MedGenyx was developed to address the growing need to get medications, strengths and dosages right the first time, utilizing PGx testing. These tests can ultimately save time and money, both of which are in short supply in healthcare settings today,” said Theresa Johnson, Founder and CEO of MedGenyx. “MedGenyx pharmacists want to collaborate with prescribers to improve patient treatment outcomes in all types of health care settings.”
MedGenyx is committed to delivering accurate and reliable medication recommendations based on the cutting-edge science of pharmacogenomics.
FOR IMMEDIATE RELEASE: August 1, 2023
Biplanes and balloons over Greenville, Illinois
Greenville Airport will have its Airstravaganza event from 8 a.m. to 4 p.m. Sept. 16. Plans include: open house with pancake breakfast, biplane rides in a Waco UPF-7 or Stearman, as well as rides in Cessna 172. Weather permitting, Brad Haege, balloonist from Nashville, Illinois, plans to be in attendance with his hot air balloon. Static displays will include Wings of Hope from Spirit of St Louis Airport with info on its mission of providing aircraft for medical and mission assistance worldwide. Also, medical evacuation helicopters from Air Evac and Air Methods will be on the ramp as well as equipment from local volunteer fire departments.
Kevin Kegin's American Warbird will be flying biplane rides of 20 minutes in a Waco for $250. You can also contact Kevin to schedule a flight in a North American T-6, $500 for 30 minutes or longer flights if desired. For additional info and schedule: email@example.com, www.americanwarbird.com, 314-809-7101.
For info on hot air balloon rides call Brad Haege, balloonist from Nashville, Illinois, at 618-410-6030.
For info on Stearman and Cessna 172 rides, call 618-322-3532.
Pilots flying in will receive one free pancake breakfast per aircraft and be eligible for a $20 discount on fuel purchased on the day of event in addition to being entered in a drawing for $250 of free fuel to be awarded on the day of the event.
For additional info, contact Craig Baumberger at 618-322-3532 or firstname.lastname@example.org.
Click Image to Find the IPA Disaster Checklist!